Online spend during Amazon’s Prime Big Deal Days neared $10B in the US
Culture Index
Score Breakdown
Relevance
9/25
Freshness
24/25
Authority
18/20
Brand Signal
11/15
Depth
2/15
5-Axis Cultural Radar
The retailer’s two-day event drove sales at multiple stores including Walmart as consumers hunted for bargains and discounts ahead of the holiday rush.
