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OnePlus, the ‘Flagship-Killer’ Smartphone Brand, Is All but Dead

Wired 16 July 2026 13h ago
OnePlus, the ‘Flagship-Killer’ Smartphone Brand, Is All but Dead
66
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
12/15
Depth
2/15
Relevance Freshness Authority Brand Depth
The original OnePlus phone disrupted the mobile market 13 years ago with its affordable price and top-end specs. Now, the company is exiting North America and Europe to focus on China.
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