‘One of our core areas’: Ahead of global agency review, Coca-Cola’s CFO focuses on data matching
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
5/15
Depth
3/15
5-Axis Cultural Radar
While it’s hardly a fresh observation, it is a timely one. Coca-Cola is about to kick off a global agency review covering media, data and tech,.
