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One menu item brought 156,000 new customers to Noodles & Company. Now it’s making a big change

Fast Company 16 October 2026 11h ago
One menu item brought 156,000 new customers to Noodles & Company. Now it’s making a big change
57
Relevance
9/25
Freshness
8/25
Authority
25/20
Brand Signal
11/15
Depth
4/15
Relevance Freshness Authority Brand Depth
Fast-casual chain Noodles & Company is about as far from an authentic izakaya as it gets, but it’s confident you’ll want to eat ramen there anyway. The cuisine-agnostic noodle chain serves everything from carbonara to pad thai and mac and cheese, but now it’s betting big on the Japanese casual dining staple. The company just announced that ramen would earn a permanent category on its menu followin
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