On The Joy Of Ownership
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
A lovely contemplative short video featuring Toshiyuki Ueno of the Japanese fashion brand Visvim talking about craftsmanship. We want to make things that people will get attached to and will use for a long time. And that’s at the core of our creating process. It’s simple and not that complicated. He continues: I think about how people grow attached to things over time as they use them, and how tho


