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OMHU attempts to "outdupe" copiers with its own Teddy sofa dupe

Dezeen 08 September 2026 4h ago
OMHU attempts to "outdupe" copiers with its own Teddy sofa dupe
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Danish furniture brand OMHU has released a version of its Teddy sofa bed on third-party websites for a fraction of its usual price to draw attention to copy culture and to work as marketing. Last weekend, the company released its own limited-edition "dupe" of the Teddy sofa. Intentionally misspelling the name and lowering the price, the The post OMHU attempts to "outdupe" copiers with its own Tedd
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