Omega and Swatch are launching a gold MoonSwatch — and you have to apply to buy one
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
10/15
Depth
2/15
5-Axis Cultural Radar
The Mission to the Moon 1969 watch uses gold sourced from old Omega spare parts and will sell for CHF 500, far below today's gold market price
