Old Navy’s new subbrand is a big bet on activewear
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
4/15
Depth
2/15
5-Axis Cultural Radar
The category has long been a strength at Gap Inc.’s value banner, and giving the assortment its own brand identity could propel that further.
