Olaplex’s Second Act
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
25/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
CEO Amanda Baldwin was tasked with pulling Olaplex — a cutting-edge haircare brand — back from the brink after a bout of scandal. Here’s how she’s doing it.
