Off Season taps into the NBA’s growing merchandise sales with new licensed fashion collection
Culture Index
Score Breakdown
Relevance
24/25
Freshness
13/25
Authority
16/20
Brand Signal
0/15
Depth
5/15
5-Axis Cultural Radar
Off Season, the fashion brand founded by designer Kristin Juszczyk, has been primarily focused on the NFL through Juszczyk's connection — her husband is San Francisco 49ers fullback Kyle Juszczyk. But


