Ofcom: the share of adult UK social media users actively posting, sharing, or commenting falls to 49%, down from 61% in 2024, as users become more selective (Dan Milmo/The Guardian)
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
25/20
Brand Signal
4/15
Depth
3/15
5-Axis Cultural Radar
Dan Milmo / The Guardian : Ofcom: the share of adult UK social media users actively posting, sharing, or commenting falls to 49%, down from 61% in 2024, as users become more selective — Ofcom research
