Ocado launches ‘Future of Food’ aisle for sustainable and healthier products
Culture Index
Score Breakdown
Relevance
11/25
Freshness
23/25
Authority
18/20
Brand Signal
4/15
Depth
6/15
5-Axis Cultural Radar
Ocado has launched a new ‘Future of Food Edit’ aisle on its grocery website to help shoppers find healthier and more sustainable products. The online grocer has developed the initiative in partnership with Future of Food, a free not-for-profit platform that supports and promotes food innovation. Ocado said sustainability claims made by participating brands will...
