Obsession turns creepy love notes into billboards you can text
Culture Index
Score Breakdown
Relevance
12/25
Freshness
11/25
Authority
18/20
Brand Signal
9/15
Depth
5/15
5-Axis Cultural Radar
Focus Features is promoting new horror film Obsession with an outdoor campaign that turns a love note into something far more unsettling. Ahead of the film’s US cinema release on 15 May, the studio has launched billboards in Los Angeles and New York inviting people to text Nikki, a character played by Inde Navarette. What […]
