Oat Cult gives tiramisu the medieval horror treatment
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Probiotic breakfast brand Oat Cult has turned tiramisu into overnight oats, and is launching the limited-edition flavour with a black-and-white brand film set in 15th-century Italy. In it, a hole in the ground swallows the villagers’ most prized possessions and pays them back by spraying coffee-and-chocolate oats into their faces. Independent agency Thingy & Thingy […]
