Nykaa in Talks to Acquire Deepika Padukone’s 82°E
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
25/20
Brand Signal
10/15
Depth
7/15
5-Axis Cultural Radar
The retailer confirmed negotiations to acquire a majority stake in the clean skincare brand, as it looks to further consolidate its foothold in the booming Indian beauty market.
