Nutella makes an unexpected cameo on NASA’s Moon mission
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
5/15
Depth
6/15
5-Axis Cultural Radar
Nutella found itself at the centre of an unexpected brand moment when a jar floated through NASA’s live Artemis II broadcast during the crew’s lunar flyby preparations. The brief sighting, inside the Orion spacecraft, showed the chocolate-hazelnut spread drifting weightlessly across the cabin with its label clearly visible before moving out of frame. The moment […]

