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Nutella heads to Super Bowl, part of Ferrero’s $50M marketing bet in 2027

Marketing Dive 06 October 2026 9h ago
Nutella heads to Super Bowl, part of Ferrero’s $50M marketing bet in 2027
60
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
Relevance Freshness Authority Brand Depth
The marketer of sweet snacks will air two commercials during next year’s game following a successful 2026 debut for its Kinder Bueno brand.
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