Now Pepsi fans can smell like their favourite soda
Culture Index
Score Breakdown
Relevance
15/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
5/15
5-Axis Cultural Radar
Pepsi has moved from the drinks aisle to the shower shelf with a skincare collaboration built around its own soda flavours. Cosmetics brand Glamlite has launched its first-ever body care line in partnership with the soft drinks giant, turning Pepsi Wild Cherry and Pepsi Vanilla into a body wash and a body scrub. The two-piece […]
