Not every brand needs to chase viral trends—‘Fruit Love Island’ proves it
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
On Ad Age Insider, Gillian Follett describes why the format for “Fruit Love Island” matters more than AI—and what brands should and shouldn’t copy.
