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Nostalgia Is Dead. Long Live Nostalgia!

Muse by Clio 12 September 2026 5d ago
Nostalgia Is Dead. Long Live Nostalgia!
55
Relevance
9/25
Freshness
13/25
Authority
18/20
Brand Signal
9/15
Depth
6/15
Relevance Freshness Authority Brand Depth
When I wrote about The Devil Wears Prada 2 in May, I called it “Nowstalgia”—nostalgia plus relevance. I keep coming back to that idea. We might be tired of talking about nostalgia in marketing, but people still care about the things they grew up with. Just because we’ve sat through too many presentations on the […] The post Nostalgia Is Dead. Long Live Nostalgia! first appeared on Muse by Clios .
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