No Place for Selfish Behavior
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
The Scottish national team, playing in the World Cup for the first time in twenty-eight years, is based out of Boston for the group stage. Fifty thousand Scots traveled here for the tournament, equal to nearly a full percent of Scotland’s population. They have won the city’s hearts by drinking up all the beer, buying up all the unwanted Red Sox tickets, and tumbling down the metal slide outside Ci


