Nike World Cup Uniforms Made of Recycled Textiles Won’t Solve Fashion Waste
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
2/15
5-Axis Cultural Radar
The activewear giant has used chemical recycling to make jersey for 16 teams competing in the tournament. But the technique is unlikely to help solve fashion’s waste issue.
