Nike teased 2027 German football shirt with help from Jamal Musiala
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
3/15
5-Axis Cultural Radar
Sportswear firm Nike has teamed up with German footballer Jamal Musiala to hijack Germany’s game in New Jersey. The activation aimed to tease the German squad’s 2027 shirt and premiered on 25 June. As part of the campaign, a Nike branded barge will sail across the Hudson River with the message ‘Hallo New Jersey’. Devised...
