Nike’s Struggling Converse Unit Has Suitor in Authentic Brands
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
25/20
Brand Signal
11/15
Depth
2/15
5-Axis Cultural Radar
The brand management firm has expressed interest in buying Converse if it’s put up for sale, though Nike has said it doesn’t plan to part ways with the struggling sneaker label.
