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Nike’s 'Rip the script' to become longest ad ever to air on ITV

Campaign / 12 June 2026 / 17h ago

Culture Index

Score Breakdown

Relevance

3/25

Freshness

24/25

Authority

18/20

Brand Signal

9/15

Depth

1/15

5-Axis Cultural Radar

More than six minutes of commercial air time booked for Nike's 2026 World Cup film.