Nike’s Ann Miller Talks the Brand’s Final Four Takeover
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
25/20
Brand Signal
15/15
Depth
7/15
5-Axis Cultural Radar
Nike is all over the place at the Final Four. The brand sponsors each Final Four team in the men’s and women’s tournaments, with the lone exception of South Carolina (until it switches brands in July)

