Nike in exclusive talks to become men's Champions League ball provider, ending 25 years of Adidas
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
10/15
Depth
2/15
5-Axis Cultural Radar
Nike is set to break Adidas’ 25-year stranglehold over the match ball for the men’s Champions League.


