Nike full-year sales stall as China weakness drags on performance
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
16/15
Depth
8/15
5-Axis Cultural Radar
Full-year gross profit rose 1% to $19.9 billion, but Greater China EBIT fell 20% and Converse revenue dropped 31%, showing the turnaround under Elliott Hill remains uneven.
