Nike and Jordan Brand Open Temporary Soho Store in NYC
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
14/15
Depth
6/15
5-Axis Cultural Radar
SummaryNike and Jordan Brand have launched a new temporary retail space located at 611 Broadway in New York CityThe flexible storefront is designed to shift throughout the year to reflect major local events, starting with a spotlight on global footballKey features include a dedicated NikeSKIMS area, exclusive Nike By You customization, and a Jordan Brand "Soul Tower" exhibitionNike and Jordan Bran
