Nike and Adidas Are Taking the World Cup to the Street
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
25/20
Brand Signal
17/15
Depth
2/15
5-Axis Cultural Radar
Nike and Adidas have been jostling for position with their World Cup activations for months now. This weekend, that battle will spill into the streets of New York City.
