Nike alumni, now at Superfeet, want their insoles in ‘every shoe in the world’
Culture Index
Score Breakdown
Relevance
9/25
Freshness
24/25
Authority
18/20
Brand Signal
9/15
Depth
3/15
5-Axis Cultural Radar
As insoles brand Superfeet nears its 50th birthday, it's looking to grow beyond its running niche and become a household name among more kinds of athletes. Here's how its CMO and CEO — both Nike alumni — plan to do just that.
