Nielsen is leaning more on wearables to hear what people are watching
Culture Index
Score Breakdown
Relevance
15/25
Freshness
25/25
Authority
18/20
Brand Signal
2/15
Depth
4/15
5-Axis Cultural Radar
In order to beef up its ability to accurately measure viewership data in the streaming era, Nielsen is moving forward with a plan to use more information gathered from its partners' wearable devices. Today, Nielsen announced "a number of key enhancements" that are being added to its data capturing process ahead of the upcoming fall […]
