Nico Hulkenberg and Gabriel Bortoleto Star in ic! berlin’s Inaugural Motorsport Campaign
Culture Index
Score Breakdown
Relevance
14/25
Freshness
23/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
German eyewear label ic! berlin has officially launched its first campaign as the Official Partner of Audi Revolut F1® Team, starring drivers Nico Hulkenberg and Gabriel Bortoleto.Shot by photographer Rupert Tapper under the creative direction of Leif Podhajsky and Sophie Holm-Nielsen, the campaign incorporates artistic motion blur to evoke the physical acceleration and precision of high-speed rac
