Nice Projects designs Selfridges members' club 40 Duke Street as "a collector's home"
Culture Index
Score Breakdown
Relevance
15/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
4/15
5-Axis Cultural Radar
London design studio Nice Projects has created the interior of a members' club for UK retailer Selfridges, using tactile materials, including burl wood and travertine, as the background for a mix of classic and contemporary furniture. Located next to the London flagship Selfridges store, 40 Duke Street will be open to Selfridges Unlocked members and The post Nice Projects designs Selfridges member
