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NewFronts 2026 decoded—TV 3.0, agentic tools and digital ad budgets

Ad Age 20 March 2026 Yesterday
NewFronts 2026 decoded—TV 3.0, agentic tools and digital ad budgets
55
Relevance
9/25
Freshness
22/25
Authority
18/20
Brand Signal
2/15
Depth
4/15
Relevance Freshness Authority Brand Depth
Ad Age reporters prep you for NewFronts 2026: how creators, agentic AI and shifting digital budgets redefine the event—and what matters now for media buyers and brands.
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