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New York Lottery unveils a colorful new brand platform, ‘Can You Imagine?’

Ad Age / 20 May 2026 / 9h ago

Culture Index

Score Breakdown

Relevance

9/25

Freshness

25/25

Authority

18/20

Brand Signal

11/15

Depth

2/15

5-Axis Cultural Radar

McCann New York developed the campaign, featuring films by Los Perez and imagery by Todd Antony.