New Balance transforms Waterloo tube for launch of ‘Ellipse’ runner
Culture Index
Score Breakdown
Relevance
3/25
Freshness
22/25
Authority
18/20
Brand Signal
11/15
Depth
3/15
5-Axis Cultural Radar
New Balance has today unveiled an “immersive activation” at Waterloo Underground station’s Bakerloo line platforms, under the title Lose Track of Time, for the launch of its new Ellipse running shoe.
