New Balance’s Latest 990 Is Cooler Than Ever
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
10/15
Depth
2/15
5-Axis Cultural Radar
The New Balance 990v7, the next iteration of the Boston sneaker giant’s franchise silhouette, breaks free of the dad-shoe mold.
