New Balance’s Bruno Laroque discusses the brand’s TFL takeover
Culture Index
Score Breakdown
Relevance
9/25
Freshness
23/25
Authority
18/20
Brand Signal
14/15
Depth
3/15
5-Axis Cultural Radar
To celebrate the launch of New Balance’s Ellipse, the brand has taken over the Bakerloo line platforms at London Waterloo. The activation aims to remind people that running is the “one place where tim
