New Balance leads sportswear brands creating events for London Marathon
Culture Index
Score Breakdown
Relevance
6/25
Freshness
24/25
Authority
18/20
Brand Signal
10/15
Depth
3/15
5-Axis Cultural Radar
As the official apparel and footwear partner of the 2026 London Marathon, New Balance is leading a number of sportswear and activewear brands that are leveraging the annual race for promotions, events and activations.
