New Arrivals From HBX: Unlikely
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
Brand Information: Tokyo-based menswear label founded in 2023 by Shinsuke Nakada, the former creative director of BEAMS and current DAIWA PIER39 creative director. Unlikely puts a spin on American tra


