New Arrivals From HBX: Umbro
Culture Index
Score Breakdown
Relevance
3/25
Freshness
24/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Brand Information: Umbro is a long-established British sportswear brand. Going back to 1924, brothers Harold and Wallace founded the original Humphrey Brothers in the back of their family"s pub. They soon renamed to the punchier and now iconic Umbro. Over the past century, Umbro has become a staple brand for quality sportswear, and continues to innovate with modern technology, materials, and desig
