New Arrivals From HBX: THUG CLUB
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Brand Information: A luxury streetwear brand inspired by details of everyday life, THUG CLUB conveys the attitude and freedom associated with hip-hop. Established by designers Min and Kwon, THUG CLUB represents the designers’ challenge to the established scene. The designer duo seeks to bring together a community of people that wishes to express themselves freely, to have the liberty of wearing wh
