New Arrivals From HBX: SUGARHILL
Culture Index
Score Breakdown
Relevance
18/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Brand Information: SUGARHILL is a Tokyo-based label that reimagines American workwear through a lens of modern Japanese craftsmanship. Founded by Rikuya Hayashi, the brand transforms rugged military and denim staples into artisanal distressing and contemporary proportions. By blending subculture influences with high-end textile development, SUGARHILL creates heirloom-quality pieces designed to evo
