New Arrivals From HBX: Protocol-Index
Culture Index
Score Breakdown
Relevance
22/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Brand Information: Protocol-Index is a Seoul-based design studio founded by Augustine Oh and Jude Lee, former creative director of Project G/R. Specializing in high-fashion collections, spatial interventions, and bold visual direction. It deconstructs conventions through expansion and reduction, merging progressive philosophy with craftsmanship to deliver boundary-pushing experiences for a global
