New Arrivals From HBX: Oakley
Culture Index
Score Breakdown
Relevance
14/25
Freshness
21/25
Authority
18/20
Brand Signal
9/15
Depth
6/15
5-Axis Cultural Radar
Brand Information: James Jannard founded Oakley in 1975 out of his garage with an initial investment of $300. It's based in Lake Forest, California, and a subsidiary of Italian company Luxottica based in Milan. The brand designs, develops, and manufactures sports performance equipment and lifestyle pieces, including sunglasses, sports visors, ski/snowboard goggles, watches, apparel, backpacks, sho
