New Arrivals From HBX: nonnative
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Brand Information: Founded in Tokyo in 1999 by Satoshi Saffen, nonnative reworks functional and utilitarian staples, merging workwear, military, and outdoor pieces with a contemporary edge, blending technical fabrics like GORE-TEX with unconventional silhouettes. Guided by the idea that clothing reflects one's life, the label offers a modern, Tokyo-bred take on everyday essentials.Price Range: $95
