New Arrivals From HBX: Beautiful People
Culture Index
Score Breakdown
Relevance
18/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Brand Information: Beautiful People is a Japanese fashion brand founded in 2007 by Hidenori Kumakiri. Driven by the brand philosophy of “Everything is beautiful”, each design embraces diversity and everyday beauty in the world. Merging traditional craftsmanship with innovative design, unique silhouettes and premium materials, the brand explores true beauty that celebrates individuality and defies
