New Arrivals From HBX: ANCELLM
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Brand Information: Founded in 2021, this fashion brand from Japan has a concept of “Proposals for changes over time from a different perspective”. The idea is that after repeated wear, the item will undergo further changes and grow into a unique item, creating value that changes over time. Involving in the choice of fabrics, design, and the production process, ANCELLM values the importance of the
