New Arrivals From HBX: 424
Culture Index
Score Breakdown
Relevance
14/25
Freshness
24/25
Authority
18/20
Brand Signal
9/15
Depth
6/15
5-Axis Cultural Radar
Brand Information: 424(FourTwoFour) created by Guillermo Andrade, was first an offshoot of Fairfax boutique, a store located in the central region of Los Angeles, California. With its distinctive red armband, 424 has become the go-to brand for Instagram influencers worldwide. The high-end streetwear label is famous with its denim jeans or jacket in crash as well as its red armband. While the armba
